This research paper attempts to address the issue related to the importance and effectiveness of relationship building efforts made by a seller that are aimed at both acquiring new and retaining existing consumers. The relative importance of different kind of relationship marketing programs is...

This research paper attempts to address the issue related to the importance and effectiveness of relationship building efforts made by a seller that are aimed at both acquiring new and retaining existing consumers. The relative importance of different kind of relationship marketing programs is...

XML emerged as a de-facto standard for data representation and information exchange over the World Wide Web. By utilizing document object model (DOM), XML document can be viewed as XML DOM tree. Nodes of an XML tree are labeled to uniquely identify every node by following a labeling scheme. This...

Review of The Social and the Symbolic edited by Edited by Bernard Bel, Jan Brouwer, Biswajit Das, Vibodh Parthasarathi, Guy Poitevin; Sage, New Delhi; 2007, pp 481, Rs 895.