Value co-creation has become an essential strategy in business that encourages customer involvement in creating products that meet customer demands and have superior value. Brand image and e-service quality are still important factors that influence customer decision making in purchasing...

Purpose In this paper, the authors explore the reasons for reluctance to use mobile banking with the help of the technology acceptance model (TAM) and modifications proposed by the literature that is particularly adequate for developing countries and mobile banking: the theory of trying (TT) and...

This study aims to examine how work characteristics influence employee performance through the mediating role of job-based psychological ownership in a developing country. The research employed 432 Vietnamese employees from 10 manufactories located in three regions of Vietnam: The North, the...

This study aims to evaluate the acceptance of augmented reality (AR) technology among Persepolis visitors. The mixed and extended Unified Theory of Acceptance and Use of Technology (UTAUT) model was developed via the content analysis method. The innovation resistance and the perceived fee were...

Objective: The aim of this article is to identify whether there are similarities or differences between family and non-family firms in terms of the factors which contribute to business success. More specifically, comparison analyses were designed to isolate possible variations related to an...