Balaskas, Stefanos; Stamatiou, Ioannis; Komis, Kyriakos; … - In: Risks : open access journal 13 (2025) 8, pp. 1-33
This research examines the cognitive and psychological mechanisms underlying young adults' reactions to ESG-labeled online advertisements, specifically resistance to persuasion and purchase intention. Based on dual-process theories of persuasion and digital literacy theory, we develop and test a...