Mishra, Ruchi; Gangwar, Hemlata; Sahoo, Saumyaranjan - In: Benchmarking: An International Journal 31 (2023) 10, pp. 3754-3781
Purpose The objective of this research is to evaluate and rank the factors influencing omnichannel (OC) logistics, while also investigating the significant impact of big data analytics in improving these drivers of OC logistics. Design/methodology/approach Using exploratory sequential mixed...