Purpose The “meaning transfer model (MTM)” is one of the less researched models in celebrity endorsement. The purpose of this paper is to empirically measure and validate a comprehensive model of meaning transfer in celebrity endorsements. Design/methodology/approach Based on a conceptual...

Purpose The purpose of this paper is to explore different factors influencing young consumers’ approaches to eco-labeled products in an emerging country, Turkey. Design/methodology/approach Relevant measures were adapted from the previous literature to assess key constructs on environment and...

Purpose Brand resonance will significantly improve the profits of the services industry in the twenty-first century. The purpose of this paper is to find the resonance score for modified customer-based brand equity (CBBE) model in mutual fund financial services and improve the conceptualization...

Purpose e-Business (e-B) organization is an integrated synergy of internet and supply chain. It is an organizational environment which consists of associations among suppliers, customers, work force and information technology. An important issue for an e-B organization is the comprehension of...

Purpose This study aims to investigate the effects of environmental risk perception on the evaluation of socioeconomic development and subjective well-being in China. Design/methodology/approach A questionnaire survey was conducted, and data were collected from 408 participants of four major...

Purpose The purpose of this paper is to explain how internal and external sources of knowledge influence the innovation performance (IP) in Italian manufacturing firms and how different these relationships are for low-technology (LT) and high-technology (HT) firms. Design/methodology/approach...