Tariq, Beenish; Awan, Hayat Muhammed; Ghouri, Suleman - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 8 (2014) 3, pp. 680-695
This research paper attempts to address the issue related to the importance and effectiveness of relationship building efforts made by a seller that are aimed at both acquiring new and retaining existing consumers. The relative importance of different kind of relationship marketing programs is...
