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  • Search: subject:"Subjective persuasion knowledge"
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Subject
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Advertising 1 Advertising effects 1 Consumer behavior 1 Consumer behaviour 1 Creepiness 1 Customer analysis 1 Data protection 1 Datenschutz 1 Digital consumer 1 Internet marketing 1 Konsumentenverhalten 1 Kundenanalyse 1 Online behavioral advertising 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 Privacy concern 1 Subjective persuasion knowledge 1 Werbewirkung 1 Werbung 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Kumar, Ajay 1 Kumar, Daruri Venkata Srinivas 1 Megha, R. U. 1
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Decision : official journal of Indian Institute of Management Calcutta 1
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ECONIS (ZBW) 1
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I know what you browsed last night! : role of creepiness and persuasion knowledge on click intention of online behavioral advertising
Kumar, Ajay; Kumar, Daruri Venkata Srinivas; Megha, R. U. - In: Decision : official journal of Indian Institute of … 51 (2024) 3, pp. 303-319
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