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  • Search: subject:"Subliminal"
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Year of publication
Subject
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subliminal extant Smith economagic gmm 18 Advertising 7 Consumer behaviour 6 Konsumentenverhalten 6 Werbung 6 Psychology of advertising 5 Subliminal advertising 5 Werbepsychologie 5 Charity 3 Neuromarketing 3 Advertising effects 2 Marketing management 2 Priming 2 Werbewirkung 2 personality 2 priming 2 subliminal 2 subliminal messages 2 universalism 2 values 2 25th frame 1 AOI 1 Active Interest 1 Altruism 1 Altruismus 1 Analogical Communication 1 Apparel Retailers 1 Attitudes, implicit and explicit 1 Aufsatzsammlung 1 Bekleidung 1 Bekleidungsindustrie 1 Boundary-condition testing 1 Brand management 1 Business Communication 1 Clothing 1 Clothing industry 1 Cognition 1 Communication Managerial Economics 1 Competitive advantage 1 Consumer Behaviour 1
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Online availability
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Free 8 Undetermined 6
Type of publication
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Book / Working Paper 27 Article 13
Type of publication (narrower categories)
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Article in journal 7 Aufsatz in Zeitschrift 7 Working Paper 2 Arbeitspapier 1 Article 1 Aufsatz im Buch 1 Book section 1 Graue Literatur 1 Non-commercial literature 1 review 1
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Language
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Undetermined 24 English 16
Author
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Andersson, Ola 3 Hytönen, Kaisa 3 Johannesson, Magnus 3 Miettinen, Topi 3 Narayanan, Supreena 3 Panagariya, Arvind 3 Stephan, Ute 3 Bergstrom, Ted 2 Acland, Charles R. 1 BEYROUTI, NOURI 1 BOUDIAB, ROULA 1 Belk, Russell W. 1 Brierley, Gerry 1 Brondoni, Silvio M. 1 Bruhn, Manfred 1 Cant, Michael C. 1 Chen, Yen-Jung 1 FARHA, GEORGE 1 Felbermayr, Gabriel J 1 Galician, Mary-Lou 1 Gawronski, Bertram 1 Gonzalo, Jesus 1 Gottardi, Piero 1 Gröppel-Klein, Andrea 1 HAMDAR, BASSAM 1 HEJASE, HUSSIN 1 Hamelin, Nicolas 1 Hefer, Yolandé 1 Herings, P.J.J. 1 House, Christopher L. 1 Hsu, Liwei 1 Kirchgeorg, Manfred 1 Klimov, Blagoy 1 Lancaster, Geoffrey 1 Lantos, Geoffrey P. 1 Licandro, Omar 1 Linsmeier, Thomas J. 1 Lustig, Hanno 1 MacKie-Mason, Jeff 1 Menz, Fredric C. 1
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Institution
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EconWPA 20 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
Published in...
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International Trade 3 Macroeconomics 3 Finance 2 Game Theory and Information 2 Microeconomics 2 Public Economics 2 Urban/Regional 2 Australasian marketing journal 1 Contribuciones a las Ciencias Sociales 1 Developing digital marketing : relationship perspectives 1 Econometrics 1 Experimental economics : a journal of the Economic Science Association 1 GE, Growth, Math methods 1 General Economics and Teaching 1 Global business review 1 IFN Working Paper 1 IFN working paper 1 Industrial Organization 1 International business and economics research journal 1 Journal of Business & Management (COES&RJ-JBM) 1 Journal of Business Economics 1 Journal of Consumer Marketing 1 Journal of decision systems 1 Journal of marketing management : JMM ; journal of the Academy of Marketing 1 MPRA Paper 1 Marketing letters : a journal of research in marketing 1 Symphonya. Emerging Issues in Management 1
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Source
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RePEc 24 ECONIS (ZBW) 9 USB Cologne (EcoSocSci) 4 EconStor 2 Other ZBW resources 1
Showing 1 - 10 of 40
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Beyond the extended and distributed "self" : from subliminal extended selves to nonlocality and neurocapitalism
Tadajewski, Mark - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 7/8, pp. 662-674
Persistent link: https://www.econbiz.de/10014549844
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Managerial marketing and behavioral marketing: when myths about marketing management and consumer behavior lead to a misconception of the discipline
Bruhn, Manfred; Gröppel-Klein, Andrea; Kirchgeorg, Manfred - In: Journal of Business Economics 93 (2023) 6, pp. 1055-1088
behavior, mainly the discussion of subliminal priming (and its impact on manipulation) and unconscious perception as well as of …
Persistent link: https://www.econbiz.de/10015187499
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An analysis of subliminal static images and words using eye tracking techniques
Zacharia, Anish Babu; Hamelin, Nicolas - In: Developing digital marketing : relationship perspectives, (pp. 155-180). 2021
Persistent link: https://www.econbiz.de/10012586411
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Subconscious marketing communication techniques and legal implications
Brierley, Gerry; Ozuem, Wilson; Lancaster, Geoffrey - In: Journal of decision systems 29 (2020) 2, pp. 69-78
Persistent link: https://www.econbiz.de/10012256333
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Neuromarketing, subliminal advertising, and hotel selection : an EEG study
Hsu, Liwei; Chen, Yen-Jung - In: Australasian marketing journal 28 (2020) 4, pp. 200-208
Persistent link: https://www.econbiz.de/10012429456
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Subliminal influence on generosity
Andersson, Ola; Miettinen, Topi; Hytönen, Kaisa; … - 2015
We experimentally prime subjects subliminally prior to charity donation decisions by showing words that have connotations to prosocial values for a very short duration of time (17ms). Our main finding is that, compared to a baseline condition, the prosocial prime increases donations with about...
Persistent link: https://www.econbiz.de/10011338842
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Subliminal influence on generosity
Andersson, Ola; Miettinen, Topi; Hytönen, Kaisa; … - 2015
We experimentally prime subjects subliminally prior to charity donation decisions by showing words that have connotations to prosocial values for a very short duration of time (17ms). Our main finding is that, compared to a baseline condition, the prosocial prime increases donations with about...
Persistent link: https://www.econbiz.de/10011442472
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SUBLIMINAL MARKETING: AN EXPLORATORY RESEARCH IN LEBANON
HEJASE, HUSSIN; HAMDAR, BASSAM; FARHA, GEORGE; BOUDIAB, … - In: Journal of Business & Management (COES&RJ-JBM) 1 (2013) 3, pp. 112-135
about the use of subliminal messages in advertising. Many believe in the power of the subconscious and propose that … subliminal messages are hidden in ads and are addressed to that hidden part of the brain. Although researches in this field have … not proven that subliminal messages affect human behavior per se, results of the studies that examined the effect of …
Persistent link: https://www.econbiz.de/10010823320
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Impact of subliminal advertising on consumer buying behaviour : an empirical study on young Indian consumers
Sofi, Shakeel Ahmad; Nika, Fayaz Ahmad; Shoib, Mohd Shah; … - In: Global business review 19 (2018) 6, pp. 1580-1601
Persistent link: https://www.econbiz.de/10011982913
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Subliminal influence on generosity
Andersson, Ola; Miettinen, Topi; Hytönen, Kaisa; … - In: Experimental economics : a journal of the Economic … 20 (2017) 3, pp. 531-555
Persistent link: https://www.econbiz.de/10011781632
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