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  • Search: subject:"Subliminal perception."
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Year of publication
Subject
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Advertising 1 Aufsatzsammlung 1 Consumer behaviour 1 Konsumentenverhalten 1 Marketing management 1 Marketingmanagement 1 Neuromarketing 1 Psychology of advertising 1 Social perception. 1 Soziale Wahrnehmung 1 Subliminal perception. 1 Unterschwellige Wahrnehmung 1 Werbepsychologie 1 Werbung 1 advertising laws 1 consumer psychology 1 subliminal perception 1
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Online availability
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Undetermined 1
Type of publication
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Article 1 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 2
Author
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Brierley, Gerry 1 Gawronski, Bertram 1 Lancaster, Geoffrey 1 Ozuem, Wilson 1
Published in...
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Journal of decision systems 1
Source
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ECONIS (ZBW) 1 USB Cologne (EcoSocSci) 1
Showing 1 - 2 of 2
Cover Image
Subconscious marketing communication techniques and legal implications
Brierley, Gerry; Ozuem, Wilson; Lancaster, Geoffrey - In: Journal of decision systems 29 (2020) 2, pp. 69-78
Persistent link: https://www.econbiz.de/10012256333
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Handbook of implicit social cognition : measurement, theory, and applications
Gawronski, Bertram (contributor) - 2010
Persistent link: https://www.econbiz.de/10004958498
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