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Search: subject:"Subscription menu design"
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Preismanagement
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Digitale Plattform
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media pricing
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multi-channel
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newspaper business models
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subscription menu design
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of marketing
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ECONIS (ZBW)
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Designing subscription menu for software products : whether to release a long-length option
Feng, Nan
;
Su, Jia
;
Feng, Haiyang
;
Li, Minqiang
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013363418
Saved in:
2
Optimizing a menu of multiformat subscription plans for ad-supported media platforms
Kanuri, Vamsi K.
;
Mantrala, Murali K.
;
Thorson, Esther
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 45-63
Persistent link: https://www.econbiz.de/10011697510
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