Search Results - subject:"Subscription services"

Subscription commerce : an attachment theory perspective

Kerschbaumer, René Hubert; Kreimer, Daniel; Foscht, Thomas - In: The international review of retail, distribution and … 33 (2023) 1, pp. 92-115

Persistent link: https://www.econbiz.de/10014226383

Improving Customer Attrition Prediction by Integrating Emotions from Client/Company Interaction Emails and Evaluating Multiple Classifiers.

COUSSEMENT, K.; POEL, D. VAN DEN - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2008

Predicting customer churn with the purpose of retaining customers is a hot topic in academy as well as in today’s business environment. Targeting the right customers for a specific retention campaign carries a high priority. This study focuses on two aspects in which churn prediction models...

Persistent link: https://www.econbiz.de/10008457953

Churn Prediction in Subscription Services: an Application of Support Vector Machines While Comparing Two Parameter-Selection Techniques

COUSSEMENT, K.; POEL, D. VAN DEN - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2006

churn in this subscription-services application. Even though most important churn predictors belong to the category of …

Persistent link: https://www.econbiz.de/10004983063