Search Results - subject:"Subsistence marketplace"

Innovation in the subsistence marketplace : an analysis considering multiple concepts and approaches

Nogami, Vitor Koki da Costa; Veloso, Andres Rodriguez - In: Innovation & management review 18 (2021) 1, pp. 2-16

Purpose The purpose of this paper is to explore the different concepts of innovation in the subsistence marketplace … concepts in the subsistence marketplace (i.e. base of the pyramid innovation, disruptive innovation, frugal innovation, reverse … innovation and inclusive innovation) in light of subsistence marketplace approaches (top-down and bottom-up). Findings The …

Persistent link: https://www.econbiz.de/10012582488

Educational approaches to enable marketplace metacognition and social intelligence in subsistence consumers

Sharma, Yukti; Jaikumar, Saravana - In: Journal of consumer marketing 40 (2023) 1, pp. 44-55

Persistent link: https://www.econbiz.de/10013535991

The 7A framework : extending the 4A framework based on exchanges in subsistence marketplaces in India and Vietnam

Sarker, Tapan; Dey, Subhendu; Maity, Moutusy; Arli, Denni; … - In: Journal of macromarketing 42 (2022) 3, pp. 356-380

Persistent link: https://www.econbiz.de/10013389044

Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets

Mishra, Ria; Singh, Ramendra; Jaikumar, Saravana - In: Journal of global marketing 34 (2021) 4, pp. 249-269

Persistent link: https://www.econbiz.de/10012650596

A demonstration of symbiotic academic-social enterprise in subsistence marketplaces : researching and designing customized sustainability literacy education in Tanzania

Viswanathan, Madhu; Baskentli, Sara; Gallage, H. P. … - In: Journal of public policy & marketing 40 (2021) 2, pp. 245-261

Persistent link: https://www.econbiz.de/10012534363

Retailer selection compulsion in the subsistence markets

Mukherjee, Srabanti; Jebarajakirthy, Charles; Datta, Biplab - In: Journal of retailing and consumer services 52 (2020), pp. 1-18

Persistent link: https://www.econbiz.de/10012132200

Understanding external and cascading benefits for HIV/AIDS control in a subsistence marketplace : insights from Indonesia

Arli, Denni; Cadeaux, Jack - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 117-136

Persistent link: https://www.econbiz.de/10011690547

Despite unethical retail store practices, consumers at the bottom of the pyramid continue to be loyal

Gupta, Shruti; Srivastav, Pratish - In: The international review of retail, distribution and … 26 (2016) 1, pp. 75-94

Persistent link: https://www.econbiz.de/10011534228

An exploratory investigation of aspirational consumption at the bottom of the pyramid

Gupta, Shruti; Srivastav, Pratish - In: Journal of international consumer marketing 28 (2016) 1, pp. 2-15

Persistent link: https://www.econbiz.de/10011459939