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~isPartOf:"Journal of business research : JBR"
~subject:"Marketingmanagement"
~person:"Urde, Mats"
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Brand orientation and market orientation : from alternatives to synergy
Urde, Mats
;
Baumgarth, Carsten
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
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