Search Results - subject:"Sunk cost effect"

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Wait, did I do that? : effects of previous decisions on moral decision-making

Frechen, Niklas; Brouwer, Susanne - In: Journal of behavioral decision making 35 (2022) 5, pp. 1-15

Persistent link: https://www.econbiz.de/10013464456

The impact of financial and behavioural sunk costs on consumers' choices

Kovács, Kármen - In: Journal of consumer marketing 41 (2024) 2, pp. 213-225

Persistent link: https://www.econbiz.de/10014519723

Sunk cost effect, self-control, and contract design

Zhang, Xing; Iyer, Ganesh; Xu, Xiaoyan; Chong, Juin-kuan - In: Journal of marketing research 61 (2024) 5, pp. 975-992

Persistent link: https://www.econbiz.de/10015168565

Evaluating the Sunk Cost Effect

Ronayne, David; Sgroi, Daniel; Tuckwell, Anthony - 2021

We provide experimental evidence of behavior consistent with the sunk cost effect. Subjects who earned a lottery via a … efficient way to measure susceptibility to the sunk cost effect. …

Persistent link: https://www.econbiz.de/10012597403

Evaluating the sunk cost effect

Ronayne, David; Sgroi, Daniel; Tuckwell, Anthony - 2021

We provide experimental evidence of behavior consistent with the sunk cost effect. Subjects who earned a lottery via a … efficient way to measure susceptibility to the sunk cost effect. …

Persistent link: https://www.econbiz.de/10012494907