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Beziehungsmarketing
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Consumer behaviour
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Customer Buying Behaviour
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Customer Loyalty Programmes
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Customer retention
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Food retailing
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Kenia
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Kenya
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Kundenbindung
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Kundenbindungsprogramm
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Lawrence, Lucy Ongaya
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Muathe, Stephen
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Do customer loyalty programs enhance customers buying behaviour in
supermarkets
in
Kenya
?
Lawrence, Lucy Ongaya
;
Muathe, Stephen
-
2022
Persistent link: https://www.econbiz.de/10013355067
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