Zhang, Tingting; Li, Bin; Milman, Ady; Hua, Nan - In: Journal of Hospitality and Tourism Technology 13 (2021) 1, pp. 195-213
Purpose This study aims to examine technology adoption practices in Chinese theme parks by leveraging text mining and sentiment analysis approaches on actual theme park customers’ online reviews. Design/methodology/approach The study text mined a total of 65,518 reviews of 490 Chinese theme...
