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Search: subject:"Supportive communication intent"
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Kim, Yeonsoo
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Köylüoğlu, A. Selçuk
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International journal of bank marketing
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Journal of promotion management : JPM
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ECONIS (ZBW)
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The impact of brand origin and CSR actions on consumer perceptions in retail banking during a crisis
Tosun, Petek
;
Köylüoğlu, A. Selçuk
- In:
International journal of bank marketing
41
(
2023
)
3
,
pp. 485-507
Persistent link: https://www.econbiz.de/10014267082
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Is the impact of CSR similar across borders? : an exploratory study comparing young adults' perceptions of CSR between Puerto Rico and United States
Zapata-Ramos, Mari Luz
;
Kim, Yeonsoo
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 128-151
Persistent link: https://www.econbiz.de/10011875360
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