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  • Search: subject:"Sustainable knowledge transfer"
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Subject
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Academic-practitioner collaboration 1 Bibliometrics 1 Bibliometrie 1 Cross-disciplinary learning 1 Engaged scholarship 1 Forschungskooperation 1 Knowledge transfer 1 Learning organization 1 Lernende Organisation 1 Market research 1 Marketing research impact 1 Marktforschung 1 Purposeful marketing research 1 Research collaboration 1 Societal challenges 1 Sustainable knowledge transfer 1 Wissenstransfer 1
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Undetermined 1
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Book / Working Paper 1
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Aufsatzsammlung 1
Language
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English 1
Author
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Borgh, Michel van der 1 Lindgreen, Adam 1 Schäfers, Tobias 1
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Edward Elgar Publishing 1
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ECONIS (ZBW) 1
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How to achieve societal impact through engaged and collaborative scholarship : a guide to purposeful marketing research
Borgh, Michel van der (ed.); Lindgreen, Adam (ed.);  … - 2024
"Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?...
Persistent link: https://www.econbiz.de/10015072957
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