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  • Search: subject:"Switching Determinants"
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Subject
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Beziehungsmarketing 2 Consumer behaviour 2 Konsumentenverhalten 2 Relationship marketing 2 China 1 Customer Switching Behavior 1 Dienstleistungsqualität 1 E-commerce 1 Einzelhandel 1 Electronic Commerce 1 Erfolgsfaktor 1 Influential and Reactional Triggers 1 Multichannel strategy 1 Multikanalvertrieb 1 Newsletters 1 O2O 1 Omnichannel retailing 1 Online retailing 1 Online-Handel 1 Retail trade 1 Service quality 1 Situational 1 Success drivers 1 Success factor 1 Switching Determinants 1 Switching determinants 1 Telecom Customer Loyalty and Relationship Marketing Communication 1 Telecommunications 1 Telecommunications industry 1 Telekommunikation 1 Telekommunikationssektor 1
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Undetermined 1
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Awan, Salman 1 Cheng, Yanxia 1 Wu, Pei-Ju 1
Published in...
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Inventi impact: retailing & consumer services 1 Service business 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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O2O switching determinants and successful drivers in omnichannel retailing services
Wu, Pei-Ju - In: Service business 17 (2023) 3, pp. 771-788
Persistent link: https://www.econbiz.de/10014333861
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Improve communication quality by understanding customer switching behavior in China's telecom sector
Awan, Salman; Cheng, Yanxia - In: Inventi impact: retailing & consumer services (2017) 4, pp. 158-171
Persistent link: https://www.econbiz.de/10011879985
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