Using symbolic interaction as an interpretive framework, our participatory action research (PAR) project challenged students in Cultural Pluralism, a 2009 graduate level summer course, to wrestle with identity issues pertinent to teaching in a pluralistic society. Specifically, we wanted to...

Purpose – The purpose of this paper is to explore the common meaning of vernacular usage of “cool” in terms of the related concepts consumers use to describe the term, using the symbolic interactionist perspective. Design/methodology/approach – Using literature review, we first analyse...