Search Results - subject:"Symbolic motivations"

When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products

Mansoor, Mahnaz; Paul, Justin; Saeed, Abid; Cheah, Jun-Hwa - In: Journal of business research : JBR 176 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10014550370

Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets

Shukla, Paurav; Rosendo-Rios, Veronica - In: International business review : the official journal of … 30 (2021) 1, pp. 1-11

Persistent link: https://www.econbiz.de/10012484850

A Theoretical Framework for Integrating Symbolic and Affective Motivations in the Purchase Decisions of Romanian Car Consumers

Ariton, Madalina - In: EuroEconomica (2013) 2(32), pp. 119-125

This paper aims to identify theoretical models on consumer behavior that could integrate the affective and symbolic components of goods, along with their functional aspects, into the choice process. The main research questions are: How important are the symbolic and affective purchase motives of...

Persistent link: https://www.econbiz.de/10010709851

Symbolic and Affective Motivations Involved in the Purchase Decisions of Consumers

Balau, Madalina - In: Acta Universitatis Danubius. OEconomica (2012) 5(5), pp. 56-64

be further used in identifying and measuring the affective and symbolic motivations for the Romanian consumers. For this …

Persistent link: https://www.econbiz.de/10010858359