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Search: subject:"Symbolic service recovery"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Untouchable them : the effect of chatbot gender on angry customers
Liang, Shichang
;
Li, Rulan
;
Lan, Bin
;
Chu, Yuxuan
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
6
,
pp. 1099-1135
Persistent link: https://www.econbiz.de/10015324456
Saved in:
2
Untouchable them: the effect of chatbot gender on angry customers
Liang, Shichang
;
Li, Rulan
;
Lan, Bin
;
Chu, Yuxuan
; …
- In:
Journal of Research in Interactive Marketing
18
(
2024
)
6
,
pp. 1099-1135
Purpose This study explores how chatbot gender and
symbolic
service
recovery
may improve the satisfaction of angry …
Persistent link: https://www.econbiz.de/10015352443
Saved in:
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