Purpose This study aims to explore the relationship between personal innovativeness, perceived symbolic value and green … influences both green purchase intentions and perceived symbolic value and examines whether perceived symbolic value mediates the … frame perceived symbolic value. Partial least square structural equation modeling was used to test the proposed hypotheses …

supported by the results. AL is a strong predictor of BL, and it actively mediates the relationship of HV and symbolic value …

The aim of this paper is to study the process of symbolic value creation of human capital-intensive firms. Human … different forms of values, in particular the symbolic value incorporated in human capital. Finally, on the basis of these … considerations, we identify the wealth included in the critical resources of the firm and to bring to light the process of symbolic …