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Journal of electronic commerce research : JECR
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Matching exactly or semantically? : an examination of the effectiveness of synonymbased matching strategy in Chinese paid search market
Yang, Shuai
;
Song, Yiping
;
Pancras, Joseph
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 32-51
Persistent link: https://www.econbiz.de/10011669611
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