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  • Search: subject:"System generated cues"
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Subject
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Advertising effects 1 Consumer behaviour 1 Credibility 1 Glaubwürdigkeit 1 Internet marketing 1 Konsumentenverhalten 1 Microblog rewarding reposts 1 Online advertising 1 Online-Marketing 1 Social Web 1 Social media 1 Social web 1 Source credibility 1 System generated cues 1 Web 2.0 technologies 1 Web 2.0-Technologien 1 Werbewirkung 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Qian, Da 1 Wang, Lei 1 Zhu, Lin 1
Published in...
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Journal of electronic commerce research : JECR 1
Source
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ECONIS (ZBW) 1
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The effect of system generated cues on microblog rewarding repost behavior : a source credibility perspective
Wang, Lei; Qian, Da; Zhu, Lin - In: Journal of electronic commerce research : JECR 19 (2018) 1, pp. 104-118
Persistent link: https://www.econbiz.de/10011865638
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