Venkatesan, Rajkumar; Krishnan, Trichy V.; Kumar, V. - In: Marketing Science 23 (2004) 3, pp. 451-464
In this paper, we provide theoretical arguments and empirical evidence for how Genetic Algorithms (GA) can be used for efficient estimation of macro-level diffusion models. Using simulations we find that GA and Sequential Search-Based-Nonlinear Least Squares (SSB-NLS) provide comparable...
