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Consumer choice
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A
systematic
self-observation
study of consumers' conceptions of practical wisdom in everyday purchase events
Mick, David Glen
;
Spiller, Stephen A.
;
Baglioni, Anthony J.
- In:
Journal of Business Research
65
(
2012
)
7
,
pp. 1051-1059
This project introduces the method of
Systematic
Self-Observation
(SSO) to business researchers, compares it to other …
Persistent link: https://www.econbiz.de/10010869813
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