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Search: subject:"TAM2"
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TAM2
2
acceptance
2
mobile loyalty cards
2
Akzeptanz
1
Beziehungsmarketing
1
Biogas
1
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Consumer behaviour
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Kundenbindungsprogramm
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Mobile communications
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Technology Acceptance Model 2 (TAM 2)
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Schneider, Sandra
2
Konerding, Jan Robert
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Kröger, Rhena
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Theuvsen, Ludwig
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German journal of agricultural economics : GJAE
1
International Journal of Management and Economics
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International journal of management and economics
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ECONIS (ZBW)
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EconStor
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Acceptance of mobile loyalty cards in the German B2C consumer goods market
Schneider, Sandra
- In:
International Journal of Management and Economics
57
(
2021
)
1
,
pp. 85-102
form of usage behavior. Based on the Technology-Acceptance-Model-2 (
TAM
2
) and the literature, hypotheses were derived and a …
Persistent link: https://www.econbiz.de/10015192101
Saved in:
2
Acceptance of mobile loyalty cards in the German B2C consumer goods market
Schneider, Sandra
- In:
International journal of management and economics
57
(
2021
)
1
,
pp. 85-102
form of usage behavior. Based on the Technology-Acceptance-Model-2 (
TAM
2
) and the literature, hypotheses were derived and a …
Persistent link: https://www.econbiz.de/10012519955
Saved in:
3
Identifikation von Einflussfaktoren auf die Nutzung von Güllefeststoffen als Gärsubstrat in Biogasanlagen
Kröger, Rhena
;
Konerding, Jan Robert
;
Theuvsen, Ludwig
- In:
German journal of agricultural economics : GJAE
65
(
2016
)
2
,
pp. 112-131
) --SW: Güllefeststoffe; Biogas; Akzeptanz; Technology Acceptance Model 2 (
TAM
2
); Partial Least Squares (PLS) …
Persistent link: https://www.econbiz.de/10011531692
Saved in:
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