Chronicles the rise of a new vocabulary in the twenty-first century. From Silicon Valley to the White House, from primary school to higher education, and from the factory floor to the church pulpit, we are all called to be innovators and entrepreneurs, to be curators of an ever-expanding roster...

This work presents a collection of keywords from various documents. The keywords give an insight into the major concepts of the disciplines management, public relations, and marketing communication. The synchronic approach to the topic allows to study each document as a testimony of its time and...