Translating abbreviations is one of the most difficult elements of oral and written speech. The study of reduction seems to be very relevant for several reasons. Firstly, this is due to the presence of a large number of abbreviated lexical units of various kinds, characteristic of modern Hindi...

Preise steigen nicht von alleine. Es gibt jemanden, der sie erhöht. Das zu verstehen, ist entscheidend, denn auch im Kapitalismus schafft Sprache Realitäten. Wenn Ökonomen, Unternehmen und die Politik Finanzkrisen als Tsunamis und Stürme bezeichnen, suggerieren sie ihre und unsere...

The objective of this article is to present a metaphor concerning the terminology of open innovation. This metaphor will help both academics and practitioners in getting a deeper understanding of the terms and their relationships in this emerging field. An electrical circuit is used as the...