Taralik, Krisztina; Kozák, Tamás; Molnár, Zsolt - In: Entrepreneurial business and economics review : EBER 11 (2023) 2, pp. 121-136
Objective: The objective of the article is to examine how respondents' technological readiness (as an individual factor … identified the technological readiness index 2.0 (TRI) segments in our sample and our findings confirmed that the perceived … technological readiness has a significant influence on customers' channel choice. Implications & Recommendations: Customer …