Search Results - subject:"TECHNOLOGY Acceptance Model"

Consumer engagement with AI-powered voice assistants : a behavioral reasoning perspective

Acikgoz, Fulya; Perez-Vega, Rodrigo; Okumus, Fevzi; … - In: Psychology & marketing 40 (2023) 11, pp. 2226-2243

Persistent link: https://www.econbiz.de/10014432395

Antecedents of intention to use online peer-to-peer platform in Malaysia

Khan, Mohammad Tariqul Islam; Yee, Gan Han; Gerald Goh … - In: Vision : the journal of business perspective 27 (2023) 5, pp. 680-694

Persistent link: https://www.econbiz.de/10014433472

Consumers' online purchasing intentions post COVID-19 : evidence from Lebanon and the Kingdom of Bahrain

El Khoury, Charbel M.; Choudhary, Mrinalini; Al Alam, … - In: Administrative Sciences : open access journal 13 (2023) 1, pp. 1-19

in the post pandemic era. This study extends the technology acceptance model that has exhibited prominent results when it … associated with the elements of the technology acceptance model, except the perceived usefulness positive impact on consumers …

Persistent link: https://www.econbiz.de/10014231791

An Arab country's digital shift : a case study on factors influencing mobile banking adoption in the Arab World

Laradi, Sofiane; Benziane, Roucham; Lefilef, Abdelhak; … - In: Scientific papers of the University of Pardubice 31 (2023) 1, pp. 1-14

mainly on a case study from Algeria. A conceptual model integrating the Technology Acceptance Model (TAM), Diffusion of …

Persistent link: https://www.econbiz.de/10014441115

Fintech adoption dynamics in a pandemic : an experience from some financial institutions in Nigeria during COVID-19 using machine learning approach

Edo, Onome Christopher; Etu, Egbe-Etu; Tenebe, Imokhai; … - In: Cogent business & management 10 (2023) 2, pp. 1-24

' motivations for fintech adoption. The technology acceptance model (TAM) and the unified theory of acceptance and use of technology …

Persistent link: https://www.econbiz.de/10014503256

Understanding the startup's intention of digital marketing's learners : an application of the theory of planned behavior (TPB) and technology acceptance method (TAM)

Phạm Thị Phương Dung; Ho Minh An; Pham Quoc Huy; … - In: Cogent business & management 10 (2023) 2, pp. 1-17

business. The results also support the theoretical hypotheses of the Technology Acceptance Model (TAM), as entrepreneurs … the potential of digital marketing tools.Based on theory of planned behavior (TPB) and the technology acceptance model …

Persistent link: https://www.econbiz.de/10014504775

Examining the effect of financial accounting services on the financial performance of SME : the function of information technology as a moderator

Gyamera, Emmanuel; Atuilik, Williams Abayaawien; … - In: Cogent business & management 10 (2023) 2, pp. 1-26

The study investigates the effects of financial accounting services on SMEs' financial performance. The agency theory was used in the research. The study used a quantitative strategy and a survey method to acquire the essential data for the project. The study used a sample of 320 SMEs to carry...

Persistent link: https://www.econbiz.de/10014505092

Streaming towards innovation : understanding consumer adoption of OTT services through IRT and TAM

Polisetty, Aruna; Sowmya G; Pahari, Subhajit - In: Cogent business & management 10 (2023) 3, pp. 1-30

, in the second wave, using the Innovation Resistance Theory (IRT) and the Technology Acceptance Model (TAM), respectively …

Persistent link: https://www.econbiz.de/10014505277

Aligning public policy with REPowerEU program objectives by adopting EESS solutions : a technology acceptance model approach

Popa, Ion; Cioc, Marian Mihai; Popa, Stefan Cătălin; … - In: Amfiteatru economic : an economic and business research … 25 (2023) 64, pp. 660-675

The achievement of short-term energy savings through changes in user consumption behaviour is one of the main directions addressed by the REPowerEU program. This paper investigates the perspective of increasing energy efficiency at the level of domestic consumers in Romania by adopting energy...

Persistent link: https://www.econbiz.de/10014464277

Factors affecting trust and interest in transactions by Indonesian MSME sellers in e-commerce

Rizi, Yongki Alfa; Dharma, Fitra; Amelia, Yunia; Tri … - In: Journal of Indonesian economy & business 38 (2023) 1, pp. 19-42

Persistent link: https://www.econbiz.de/10014250730