Shaker, Aya K.; Mostafa, Rasha H. A.; El Seidi, Reham - In: European journal of management and business economics : … 32 (2023) 2, pp. 185-202
acceptance model (TAM) to the context of online restaurant communities, the study empirically examines the effects of perceived …Purpose This research investigates consumer intention to follow online community advice. Applying the technology …