This study investigates the factors that infuence the adoption of digital technology in rural areas of India, with a focus on the Digital India Program (DIP). By analyzing the age distribution, education levels, technology adoption rates, and utilization patterns among rural populations, this...

Advancements in the online food delivery market in China have resulted from the rapid development and popularity of mobile communications and smartphones, which are currently applied by mobile and online application developers to restaurants and food delivery services for high sales revenue and...

Purpose: This study was conceptualised to investigate the relationships of invasiveness, privacy concerns, perceived usefulness and the adoption of mobile marketing technology by millennial banking customers in an emerging market economy. Design/methodology/approach: This was a quantitative...

Today's world is dealing with various challenges such as global warming, overpopulation, resource allocation, uneven economic development and many others. Most of these issues are not novel; however, since the number of global populations living in urban areas is expected to increase, these...

This report analyzes the digital technology adoption of Armenian firms based on the findings of the Armenia ICT Survey administered to over 1,900 firms in 2023 by the Statistical Committee of the Republic of Armenia (ARMSTAT), with the technical assistance of the World Bank and support of the...

This article investigates the critical role of Digital Literacy (DL) in shaping the adoption and use of ChatGPT. As advanced AI tools rapidly integrate into daily life, it is essential for both policymakers and technology developers to understand the factors driving their mainstream adoption. DL...

Despite the increasing adoption of digital technology, small and medium enterprises (SMEs) continue to lag behind larger firms. This study integrates the technology, organization, and environment (TOE) framework with Rogers' diffusion of innovation (DOI) theory to investigate the factors...