Search Results - subject:"TOE"

When being green is not enough : an experimental study of the effects of sustainable value propositions on B2B green buying decisions

Aksoy, Marcel; Schnellbächer, Benedikt - In: Industrial marketing management : the international … 126 (2025), pp. 266-278

Persistent link: https://www.econbiz.de/10015395424

Mental health and well-being in business-to-business markets

Lussier, Bruno; Chaker, Nawar N.; Clark, Melissa W.; … - In: Industrial marketing management : the international … 126 (2025), pp. A3-A12

Persistent link: https://www.econbiz.de/10015386505

Different roads lead to Rome : a configurational investigation of solution Salespeople's sales success in business-to-business markets

Bongers, Franziska M.; Keller, Alisa K.; Stoffer, Gloria; … - In: Industrial marketing management : the international … 126 (2025), pp. 251-265

Persistent link: https://www.econbiz.de/10015395423

Not quite alike : supplier relationship management in B2B marketing and supply chain literature

Wieland, Désirée A. C.; Ivens, Björn Sven - In: Industrial marketing management : the international … 126 (2025), pp. 30-43

Persistent link: https://www.econbiz.de/10015395426

EU privacy law and B2B digital manufacturing platforms in mental health

Pesqueira, Antonio; Machado, Andreia de Bem; Bolog, Sama; … - In: Innovation and green development 4 (2025) 1, pp. 1-15

individuals with mental health conditions. The research emphasizes the supportive role of PL and Business-to-Business (B2B … to pharmaceutical therapy development, support mechanisms, and supply chain management improvements, all under the … governance and ethical standards to navigate the challenges and opportunities posed by CP in healthcare. It acknowledges the …

Persistent link: https://www.econbiz.de/10015404993

Disclosing transparency : a review of B2B marketing and supply chain research

Nawaz, Raja Rub; Wagner, Ralf - In: Industrial marketing management : the international … 124 (2025), pp. 73-94

Persistent link: https://www.econbiz.de/10015173270

Empowering value co-creation : product and technology development in power asymmetric buyer-supplier relationships from the perspective of a weaker supplier

Siemieniako, Dariusz; Makkonen, Hannu; Kwiatek, Piotr; … - In: Industrial marketing management : the international … 124 (2025), pp. 128-149

Persistent link: https://www.econbiz.de/10015173281

The brand-building process of B2B high-tech startups in an omni-digital environment

Olivieri, Mirko; Hu, Lala - In: The journal of product & brand management 34 (2025) 1, pp. 136-150

Persistent link: https://www.econbiz.de/10015173324

Integration of traditional, transitioning & transformative digital technologies for value co-creation in B2B : a process model

Shankaranarayana, Rajesh; Narayanamurthy, Gopalakrishnan; … - In: Industrial marketing management : the international … 124 (2025), pp. 304-324

Persistent link: https://www.econbiz.de/10015173335

Effects of B2B partnerships on the role stressors and well-being of alliance officers : a multi-level investigation

Ngowi, Carolyn Yesse; Ozdemir, Salih Zeki; Lui, Steven - In: Industrial marketing management : the international … 124 (2025), pp. 175-194

Persistent link: https://www.econbiz.de/10015173338