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  • Search: subject:"TPO"
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Year of publication
Subject
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TPO 3 efficency 2 export 2 foreign trade promotion 2 Advertising effects 1 Brand image 1 Brand management 1 Consumer behaviour 1 Export promotion 1 Exports 1 Investment promotion 1 JETRO (Japan External Trade Organization) 1 Japan 1 Konsumentenverhalten 1 Latin America 1 Markenführung 1 Markenimage 1 Persuasion knowledge 1 Service marketing 1 TPO (Trade Promotion Organizations) 1 Third-party organization (TPO) endorsement 1 Trade policy 1 Werbewirkung 1 business strategy 1 export development 1 promotion program 1 services 1
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Online availability
All
Free 3 Undetermined 1
Type of publication
All
Article 4 Book / Working Paper 1
Type of publication (narrower categories)
All
Article in journal 1 Aufsatz in Zeitschrift 1
Language
All
Undetermined 3 English 2
Author
All
Olaru, Octavian-Liviu 2 Huang, Li-Shia 1 Huang, Wan-Ju 1 Lin, Hsiao-Yun 1 OLARU, OCTAVIAN-LIVIU 1 Sakurai, Teiji 1
Institution
All
Institute of Developing Economies, Japan External Trade Organization (JETRO) 1
Published in...
All
Global Economic Observer 3 IDE Discussion Papers 1 Marketing intelligence & planning 1
Source
All
RePEc 4 ECONIS (ZBW) 1
Showing 1 - 5 of 5
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Exploring third-party’s brand rankings from consumers' persuasion knowledge
Huang, Li-Shia; Huang, Wan-Ju; Lin, Hsiao-Yun - In: Marketing intelligence & planning 41 (2023) 1, pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
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Trade Promotion Organizations (TPOs) Role in Laying the Groundwork for an Export Promotion Program
OLARU, OCTAVIAN-LIVIU - In: Global Economic Observer 2 (2014) 1, pp. 163-169
many cases, limited resources. A TPO has a significant role in laying the groundwork for an export promotion program. TPOs … information systematically and disseminating it in a timely way. Moreover, a TPO provides basic and useful support to the export … the basic requirements when the TPO formulates its support program for the export sector. …
Persistent link: https://www.econbiz.de/10010781457
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SERVICES EXPORT PROMOTION, A PRIORITY WITHIN THE GLOBAL WORLD ECONOMY
Olaru, Octavian-Liviu - In: Global Economic Observer 1 (2013) 1, pp. 37-44
that trade promotion activities can play in building that belief or credibility. A national TPO needs to find or reinforce …
Persistent link: https://www.econbiz.de/10010712515
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TRADE PROMOTION APPROACHES TO STRENG THEN THE INTERNATIONAL COMPETITIVENESS OF ENTERPRISES
Olaru, Octavian-Liviu - In: Global Economic Observer 1 (2013) 2, pp. 43-49
organizations. Trade Promotion Organizations (TPO), governmental and non-governmental, are representing the main institutional link …
Persistent link: https://www.econbiz.de/10010721105
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JETRO and Japan's Postwar Export Promotion System: Messages for Latin American Export Promotion Agencies
Sakurai, Teiji - Institute of Developing Economies, Japan External Trade … - 2007
points out the themes to be solved by the TPO (Trade Promotion Organizations). Finally the paper shows four advices for Latin …
Persistent link: https://www.econbiz.de/10005744805
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