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  • Search: subject:"Tailored Design Method"
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Tailored Design Method 1 Total Design Method (TDM) 1 certified mail 1 questionnaire design 1 response quality 1 response rate 1 third-wave surveys 1
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Calantone, Roger 1 Griffin, Abbie 1 Montoya-Weiss, Mitzi 1 Schmidt, Jeffrey 1
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Marketing Letters 1
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Do Certified Mail Third-Wave Follow-ups Really Boost Response Rates and Quality?
Schmidt, Jeffrey; Calantone, Roger; Griffin, Abbie; … - In: Marketing Letters 16 (2005) 2, pp. 129-141
The Total Design Method (TDM) of designing and implementing mail surveys has been shown to achieve high response rates. One key step in the TDM is sending a third-wave of surveys by certified mail. However, little research exists to verify the effectiveness of this step in improving response...
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