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Subject
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target audience 9 TARGET AUDIENCE 6 ЦЕЛЕВАЯ АУДИТОРИЯ 6 place marketing 4 rural towns 4 unique selling point 4 PROMOTION 2 ПРОДВИЖЕНИЕ 2 "WHEEL" OF SYSTEM OF IDENTITY OF A BRAND 1 "КОЛЕСО" СИСТЕМЫ ИДЕНТИЧНОСТИ БРЕНДА 1 ACADEMIC MOBILITY 1 ADVANCEMENT 1 ADVERTISEMENT MARKET 1 BANKING SERVICES 1 CHARITABLE FOUNDATION 1 COMMUNICATION CHANNEL 1 COMMUNICATION POLICY 1 COMMUNICATIVE MODEL 1 CONSUMER BEHAVIOUR 1 CONSUMER PREFERENCES 1 CUSTOMER SATISFACTION 1 Communication in marketing 1 DISTRIBUTION CHANNEL 1 Dairy industry 1 EDUCATION 1 EDUCATIONAL INSTITUTIONS 1 EXTERNAL / INTERNAL TARGET AUDIENCE 1 FUNCTIONAL MODEL 1 FUNDRAISING 1 GLOBALIZATION 1 GRANT 1 GROUPS OF "VKONTAKTE" 1 IDENTITY 1 INSURANCE SERVICES 1 INTEGRATED MARKETING COMMUNICATIONS 1 INTERMEDIARY SERVICES 1 Integration of the foreign students 1 Internet marketing 1 Italien 1 Italy 1
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Online availability
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Free 16 CC license 1
Type of publication
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Article 13 Book / Working Paper 3
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1 Conference Paper 1 Conference paper 1 Graue Literatur 1 Konferenzbeitrag 1 Non-commercial literature 1
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Language
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Undetermined 13 English 3
Author
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Rauhut, Daniel 4 Kompaniets, Olga 2 Egorova, K 1 GOLUBKOVA, MG.OEC. KRISTINE 1 Kompaniets, Olga Rauhut 1 Kozhukhovskaya Raisa B. 1 Rauhut Kompaniets, Olga 1 Tsykareva, O 1 Zotov, Viktor 1 АЛЕКСАНДРОВИЧ, ЕФИМОВ АЛЕКСАНДР 1 АЛЕКСАНДРОВНА, МЕДВЕДЕВА ЭВЕЛИНА 1 АЛЕКСАНДРОВНА, СИДОРОВА АНАСТАСИЯ 1 АНАТОЛЬЕВНА, КОЗЛОВА НЭЛЛИ 1 БОДНАР А.Ю. 1 БОРИСОВНА, КОЖУХОВСКАЯ РАИСА 1 ВЛАДИМИРОВНА, ХОТЬКИНА АЛЛА 1 ГЕННАДЬЕВНА, ФЕДОСЕЕВА АННА 1 ДИДОРЕНКО А.В. 1 ИОСИФОВНА, КЕЛЬБАХ ЕКАТЕРИНА 1 ПОЛИКАРПОВИЧ, ЕХЛАКОВ ЮРИЙ 1 РОСТИСЛАВОВНА, ВОДАТУРСКАЯ ЯНА 1 ШЕЛЕПОВ В.Г. 1
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Institution
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European Regional Science Association 1
Published in...
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Общество: политика, экономика, право 2 53rd Congress of the European Regional Science Association: "Regional Integration: Europe, the Mediterranean and the World Economy", 27-31 August 2013, Palermo, Italy 1 Annals of marketing-mba 1 Business Inform 1 ERSA conference papers 1 Educational Studies 1 Journal of Social Sciences (COES&RJ-JSS) 1 Marketing i menedžment innovacij : m&mi 1 Romanian Journal of Regional Science 1 TERRA ECONOMICUS 1 Бизнес Информ 1 Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджмент 1 ИЗВЕСТИЯ САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА ЭКОНОМИКИ И ФИНАНСОВ 1 Проблемы управления 1
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Source
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RePEc 13 ECONIS (ZBW) 2 EconStor 1
Showing 1 - 10 of 16
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Financial justification for the use of innovative digital marketing tools
In: Marketing i menedžment innovacij : m&mi 15 (2024) 3, pp. 127-140
Persistent link: https://www.econbiz.de/10015196579
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The creation of the international student's complex, as the way of improving the integration of foreign students in Latvia, using the example of University of Latvia
GOLUBKOVA, MG.OEC. KRISTINE - In: Journal of Social Sciences (COES&RJ-JSS) 3 (2014) 4, pp. 462-484
The integration of the foreign students as the research issue becomes today particularly topical in Latvia. It is determined by the considerable increase of the foreign students, who come to study in Latvian higher educational institutions. The integration process is closely related to...
Persistent link: https://www.econbiz.de/10010941018
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The Place Marketing Concept of Rural Towns in Northern Sweden: What is the Unique Selling Point?
Kompaniets, Olga; Rauhut, Daniel - 2013
features of the place marketing concept and its key elements for rural towns, describes the target audience for rural towns …
Persistent link: https://www.econbiz.de/10011397313
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СУТЬ И ПРИНЦИПЫ РЕАЛИЗАЦИИ ИНТЕГРИРОВАННЫХ МАРКЕТИНГОВЫХ КОММУНИКАЦИЙ
БОРИСОВНА, КОЖУХОВСКАЯ РАИСА - In: Бизнес Информ (2013) 3, pp. 362-367
В связи с изменениями маркетинговых стратегий предприятий, вопросы применения интегрированных маркетинговых коммуникаций, направленных на обеспечение...
Persistent link: https://www.econbiz.de/10011216668
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ОЦЕНКА ЭФФЕКТИВНОСТИ ПРОДВИЖЕНИЯ ВУЗА В СОЦИАЛЬНЫХ СЕТЯХ
АЛЕКСАНДРОВНА, МЕДВЕДЕВА … - In: Общество: политика, экономика, … (2013) 3, pp. 96-101
В статье рассмотрена проблема продвижения групп образовательных учреждений модераторами в социальных сетях. Приведены результаты двух исследований:...
Persistent link: https://www.econbiz.de/10011235120
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ОРГАНИЗАЦИЯ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ НЕКОММЕРЧЕСКИХ ОРГАНИЗАЦИЙ НА ПРИМЕРЕ ПЕРМСКОГО БЛАГОТВОРИТЕЛЬНОГО ФОНДА «ИСТОЧНИК НАДЕЖДЫ»
ИОСИФОВНА, КЕЛЬБАХ ЕКАТЕРИНА; … - In: Общество: политика, экономика, … (2013) 3, pp. 80-83
В статье выявлена необходимость развития действенных механизмов маркетинга для более успешной связи благотворительных организаций и общества. Раскрыта роль...
Persistent link: https://www.econbiz.de/10011235167
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PLACE MARKETING AND RURAL MUNICIPALITIES IN NORTHERN SWEDEN: A CONTENT ANALYSIS OF MUNICIPAL HOMEPAGES
Kompaniets, Olga Rauhut; Rauhut, Daniel - In: Romanian Journal of Regional Science 7 (2013) 2, pp. 11-36
place marketing concept and its key elements for rural towns as well as describing the target audience for rural towns while …
Persistent link: https://www.econbiz.de/10010793648
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The Place Marketing Concept of Rural Towns in Northern Sweden: What is the Unique Selling Point?
Kompaniets, Olga; Rauhut, Daniel - European Regional Science Association - 2013
features of the place marketing concept and its key elements for rural towns, describes the target audience for rural towns …
Persistent link: https://www.econbiz.de/10011144101
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Essence and Principles of Realisation of Integrated Marketing Communications
Kozhukhovskaya Raisa B. - In: Business Inform (2013) 3, pp. 362-367
The article states that due to changes of marketing strategies of companies, the issues of application of integrated marketing communications, directed at provision of succession of messages and use of additional mass media means, are not yet properly described in educational and professional...
Persistent link: https://www.econbiz.de/10010672080
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The place marketing concept of rural towns in Northern Sweden : what ist the unique selling point? : a paper prepared for the 53rd European Congress of Regional Science International, 27-31 August 2013, Palermo, Italy
Rauhut Kompaniets, Olga; Rauhut, Daniel - 2013
concept and its key elements for rural towns, describes the target audience for rural towns with their specific needs and …
Persistent link: https://www.econbiz.de/10011616643
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