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~isPartOf:"International journal of consumer studies"
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Target group
14
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14
Children
10
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Consumer behaviour
8
Konsumentenverhalten
8
Advertising
6
Advertising effects
6
Jugendliche
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marketing
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children
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advertising
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food
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nutrition
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youth
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Aitken, Robert
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Aparicio-Valverde, Mireia
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Arnas, Yaşare Aktaş
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Aytimur, Hilal
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Gegez, A. Ercan
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International journal of consumer studies
Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
50
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Springer eBook Collection
20
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of retailing and consumer services
18
Research
18
The journal of consumer marketing
17
Harvard business review : HBR
16
Journal of business research : JBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
8
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ECONIS (ZBW)
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1
Marketing at the bottom of the pyramid : literature review and future research agenda
Vishnoi, Prama
;
Bhardwaj, Neha
;
Vohra, Anupama
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1517-1536
Persistent link: https://www.econbiz.de/10013411948
Saved in:
2
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
3
A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
Saved in:
4
Editorial: Children as consumers
Pourali, Parastoo
;
Zadeh, Nasrin Razavian
;
Yahyaei, Behrooz
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 509-510
Persistent link: https://www.econbiz.de/10011619960
Saved in:
5
The development of brand awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
6
The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children
Van de Sompel, Dieneke
;
Vermeir, Iris
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 575-582
Persistent link: https://www.econbiz.de/10011620070
Saved in:
7
Public and parental perceptions of and concerns with advertising to preschool children
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 592-600
Persistent link: https://www.econbiz.de/10011620125
Saved in:
8
How intervention can empower children as consumers in dealing with advertising
Mar Pàmies, Maria del
;
Ryan, Gerard
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 601-609
Persistent link: https://www.econbiz.de/10011620133
Saved in:
9
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
10
Pre-school children and marketing communications
Preston, Christopher
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 618-623
Persistent link: https://www.econbiz.de/10011620158
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