Search Results - subject:"Targeted Advertising"

Pundir, Shrestha; Garg, Hardik; Singh, Devnaad; Rana, … - In: Supply chain analytics 8 (2024), pp. 1-18

-commerce industry. This article examines the complex correlation between electronic vendor (E-vendor) targeted advertising strategies …

Persistent link: https://www.econbiz.de/10015325108

Kircher, Tobias; Foerderer, Jens - In: Management science : journal of the Institute for … 70 (2024) 2, pp. 1070-1092

Persistent link: https://www.econbiz.de/10014513902

Ning, Z. Eddie; Shin, Jiwoong; Yu, Jungju - In: Marketing science 44 (2025) 2, pp. 390-410

Persistent link: https://www.econbiz.de/10015441901

Bird, Daniel; Neeman, Zvika - 2023

Persistent link: https://www.econbiz.de/10014339046

Karle, Heiko; Reisinger, Markus - In: Management science : journal of the Institute for … 71 (2025) 6, pp. 5106-5122

Persistent link: https://www.econbiz.de/10015446754

Cornière, Alexandre de; Taylor, Greg - 2023

Persistent link: https://www.econbiz.de/10013543097

Tyagi, Mohit; Bolia, Nomesh B. - In: Journal of revenue and pricing management 24 (2025) 4, pp. 368-379

Persistent link: https://www.econbiz.de/10015508771

Pepall, Lynne; Richards, Daniel - In: Information economics and policy 70 (2025), pp. 1-10

Persistent link: https://www.econbiz.de/10015465948

Li, Hu; Zhang, Weiyi; Du, Shaofu; Sun, Xiahui - In: Omega : the international journal of management science 130 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015085380

Zhang, Xin; Yue, Wei Thoo; Zhang, Alan Ran; Yu, Yugang - In: Information systems research : ISR 36 (2025) 1, pp. 261-284

Persistent link: https://www.econbiz.de/10015435631

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