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  • Search: subject:"TargetedCommunication"
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Year of publication
Subject
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Consumer behaviour 1 Einzelhandel 1 Food retailing 1 Food trade 1 Grocery Retailing 1 Kaufentscheidung 1 Konsumentenverhalten 1 Lebensmitteleinzelhandel 1 Lebensmittelhandel 1 Nachhaltigkeit 1 Purchase Intention 1 Purchase decision 1 Retail 1 Retail trade 1 Sustainability 1 TargetedCommunication 1
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Online availability
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Free 1
Type of publication
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Book / Working Paper 1
Type of publication (narrower categories)
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Arbeitspapier 1 Working Paper 1
Language
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English 1
Author
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Blom, Angelica 1 Fors, Maja 1 Lange, Fredrik 1
Published in...
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SSE working paper series in business administration 1
Source
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ECONIS (ZBW) 1
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Promises and pitfalls of targeted communication encouraging sustainable purchase decisions in grocery retailing
Blom, Angelica; Fors, Maja; Lange, Fredrik - 2023
Persistent link: https://www.econbiz.de/10014546373
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