Liang, Beichen - In: Journal of Business & Industrial Marketing 34 (2019) 8, pp. 1641-1653
Purpose The purpose of this paper is to investigate the effects of self-efficacy, process feedback and task complexity …. Findings The findings of this paper show that self-efficacy, process feedback and task complexity have not only main effects …. The effect of self-efficacy is moderated by process feedback and task complexity. Process feedback and task complexity …