Search Results - subject:"Taste perceptions"

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Thinking outside the bottle : effects of alternative wine packaging

Orlowski, Marissa; Lefebvre, Sarah; Back, Robin M. - In: Journal of retailing and consumer services 69 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013401757

Can, cup, or bottle? : the influence of beverage vessel on taste and willingness to pay

Lefebvre, Sarah; Orlowski, Marissa - In: International journal of hospitality management 76 (2019) 1, pp. 194-205

Persistent link: https://www.econbiz.de/10011981985

Branding: perceptual effects on consumer evaluations

Field, J. Robert; Bergiel, Blaise J.; Giesen, J. Martin; … - In: Competitiveness Review: An International Business Journal 22 (2012) 3, pp. 251-260

Purpose – The purpose of this study is to determine the extent that extrinsic product attributes (brand name/packaging) influence consumers' perceptions and resulting evaluation of intrinsic product attributes, quality, and purchase intention. Design/methodology/approach – A 2 (brand) x 2...

Persistent link: https://www.econbiz.de/10014702281

Collectible toys as marketing tools : understanding preschool children's responses to foods paired with premiums

McAlister, Anna R.; Cornwell, T. Bettina - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 195-205

Persistent link: https://www.econbiz.de/10009679224