Purpose of the article: This paper represents a set of requirements placed on brand managers when they are first approached by recruiters in both Ukraine and the Czech Republic. Methodology/methods: To conclude a successful empirical research, Berelson's content analysis method was used to study...

Purpose of the article: This paper represents a set of requirements placed on brand managers when they are first approached by recruiters in both Ukraine and the Czech Republic. Methodology/methods: To conclude a successful empirical research, Berelson's content analysis method was used to study...

The communications systems,terminals,and service, industries, have undergone over the past ten years a significant technological internal evolution and external revolution at customer end (such as shifting to IP, wireless 3G and LTE evolutions, new terminals, broadband...). Very little...