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~subject:"Konsumentenverhalten"
~institution:"Westfälische Wilhelms-Universität Münster"
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Adoption <Marketing>
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Backhaus, Klaus
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Westfälische Wilhelms-Universität Münster
National Bureau of Economic Research
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Eric Cuvillier <Firma>
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Fraunhofer-Institut für Systemtechnik und Innovationsforschung
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Friedrich-Schiller-Universität Jena
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Workshop “Future Mobility - Markets and Policy Measures in the Evolution of Electric Mobility“ <2013, Oldenburg>
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Modular upgradeability of technological innovations : empirical insights into the role of consumer expectations in the adoption decision process
Bader, Maximilian
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2018
Persistent link: https://www.econbiz.de/10013431006
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