This position paper revisits earlier research to outline contemporary thinking on the nature of cyber‐marketing strategies and the implications for organisations in the post‐Net era. It identifies in particular recent frameworks which appear to offer insights into the complexities and...

The objective of this paper is to understand innovators' pursuit of strategies in securing the benefits from an innovation. The study develops a methodological framework of platform for analysing three case study innovations – Windows‐operating system for PC, plain paper copier and video...

Diffusion of many successful communication technologies, like telephony and television technology, follows an almost perfect S‐shaped curve. This curve implies that, after their introduction, subsequent sales of products on the basis of these technologies can be predicted accurately. However,...

This paper explores the contrast between marketing and innovation orientations and develops a model that provides an inclusive paradigm. The resulting archetypes and their inter‐relationships are discussed. A measurement scale, ICON, is developed to assess the extent to which a firm or a...

We all know that people make things happen and while technology brings some truly great advances it is still just a facilitator. We need to move from the technology and information revolutions to the people's revolution. We need to work far more effectively through the process of implementing...

The right manufacturing technology at the right time can enable an organisation to produce products that are cheaper, better, and made faster than those of the competition. Paradoxically, the wrong technology, or even the right technology poorly implemented, can be disastrous. The decision...

A survey of 553 Australian companies was conducted for the purpose of determining some of the primary characteristics of organisations actively implementing supply chain management enabling technologies. Three groups of organisations were identified based on the extent to which these...

Global business frequently requires the expatriation and repatriation of managers and skilled workers. Previous research has focused on cultural and demographic factors that lead to success with this process. This study goes beyond the cultural and demographic issues to examine implications of...

Previous studies have shown that lack of information can provide an obstacle to firms’ endeavour to be competitive in oversea markets. This study provides empirical data that examine how managers of internationalising UK high‐technology firms perceive the usefulness of overseas market...

This paper reports on research that investigates how three start‐up dotcoms, founded at the height of the Internet boom avoided joining the many dotbombs of the subsequent crash of the Internet economy. The paper describes how the companies made use of Internet‐based information and...