Despite the potential of business analytics (BA) in supply chains, many firms struggle to effectively integrate and leverage BA in their supply chains, leading to underutilized data and missed opportunities for optimization. Therefore, this study utilizes an affordance perspective to study the...

The European agricultural sector faces considerable exposure to price risk, which poses a threat to farmers' income and long-term resilience. Marketing contracts have emerged as a potential risk mitigation strategy by enabling farmers to fix the selling price of their output. Despite their...

Digital transformation has profoundly influenced various socio-economic fields and induced retailing firms to utilize digital innovations to maximize business effectiveness in the digital era. The study aims to pinpoint the motivations for online retailing (ORE) adoption and business performance...

Despite the proliferation of free trade agreements (FTAs), many exporting firms are still confronted with several challenges in utilizing the FTA preferential tariffs. Based on the Technology–Organization–Environment (TOE) framework, this study empirically examines the factors affecting the...

Digital transformation has profoundly influenced various socio-economic fields and induced retailing firms to utilize digital innovations to maximize business effectiveness in the digital era. The study aims to pinpoint the motivations for online retailing (ORE) adoption and business performance...