Samarasinghe, Dinesh; Kuruppu, Gayithri Niluka; … - In: South Asian journal of marketing 5 (2024) 2, pp. 149-165
Purpose - The demand for electric vehicles (EVs) has significantly increased in recent years, though some countries like Sri Lanka have reported the opposite direction compared to the global trend. Hence, this study focused on identifying factors affecting EV purchase intention and barriers to...