Search Results - subject:"Technology Adoption Model"

What drives blockchain technology adoption in the online advertising ecosystem? : an interview study into stakeholders' perspectives

Antsipava, Dasha; Strycharz, Joanna; Reijmersdal, Eva A. van - In: Journal of business research : JBR 171 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014541888

Examining the barriers to accepting big health data from a health marketeer's perspective

Benn, Rebecca; Shaw, Alan - In: Health marketing quarterly 40 (2023) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10014294989

Factors influencing Uber adoption in Bangladesh and Pakistan

Rahman, Ummeh Habiba Faria Benteh; Zafar, Muhammad Khubaib - In: Open Economics 3 (2020) 1, pp. 86-97

The paper's intention is to investigate the behavioral intentions of consumers towards the adoption of Uber with focus on effects of digitalization and shared economy on the adoption of Uber. The aim of the article is to examine the cultural factors of Bangladesh and Pakistan, which are leading...

Persistent link: https://www.econbiz.de/10012598244

Factors influencing Uber adoption in Bangladesh and Pakistan

Rahman, Ummeh Habiba Faria Benteh; Zafar, Muhammad Khubaib - In: Open economics 3 (2020) 1, pp. 86-97

The paper’s intention is to investigate the behavioral intentions of consumers towards the adoption of Uber with focus on effects of digitalization and shared economy on the adoption of Uber. The aim of the article is to examine the cultural factors of Bangladesh and Pakistan, which are...

Persistent link: https://www.econbiz.de/10012589236

Investigating linkage between customer value and technology adoption behaviour: A study of banking sector in India

Magotra, Irbha; Sharma, Jyoti; Sharma, Supran Kumar - In: European Research on Management and Business Economics … 24 (2018) 1, pp. 17-26

model named Integrated Technology Adoption model by applying structural equation modelling approach. The results of the …

Persistent link: https://www.econbiz.de/10012115939

Adoption of Social Networking Sites among Pakistani University Students: A Case of Face-Book

Sabir, Raja Irfan; Ahmad, Wasim; Noor, Nabila; … - In: Journal of Asian Business Strategy 3 (2013) 6, pp. 125-139

Since birth of Social Networking Sites (SNSs), these attracted millions of users from all around the world. The SNSs have changed the communication ways of people from more traditional to modern approaches. This study aims to examine diffusion and adoption of Facebook.com among Pakistani...

Persistent link: https://www.econbiz.de/10010948958

Adoption of social networking sites among Pakistani university students : a case of Face-Book

Sabir, Raja Irfan; Ahmad, Wasim; Noor, Nabila; … - 2013

Persistent link: https://www.econbiz.de/10009778288