Tahir Jan, Muhammad; Abdullah, Kalthom - In: International Journal of Bank Marketing 32 (2014) 5, pp. 429-447
exists between technology CSFs and customer satisfaction. It also investigates the mediating role of trust between these two … examine the variables and the fitness of proposed model. Findings – The result revealed that technology CSFs positively affect … customer satisfaction. Also, trust partially mediates the relationship between technology CSFs and customer satisfaction. A …